HR Recruiting Multimedia Services

Charleston County School District is seeking a multimedia marketing firm to provide recruitment microsites, content development, video and photography production, graphic design, digital advertising, and campaign management for teacher and administrator recruitment.

Charleston County School District > Human Resources > CCSD Recruitment Team


General
Open
2026-RFP-051
Sep 29, 2026 02:00 PM
Aug 27, 2026 09:20 AM
1 year base + 4 × 1 year options
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Original Solicitation Links
Contact
yuli_waters@charleston.k12.sc.us
+18435661955
75 Calhoun Street, Charleston, SC, USA
Submission Instructions

or

Mail
Procurement Services, Attn: Yuli Waters, 75 Calhoun St, Charleston, SC 29401
Description

Charleston County School District seeks a qualified multimedia marketing firm to develop, implement, and manage a comprehensive recruitment marketing campaign for instructional and administrative candidates. The scope includes teacher and administrator recruitment microsites; website hosting, maintenance, analytics, tracking, retargeting, and conversion measurement; audience-specific recruitment content; paid search, social, display, and retargeting campaigns; campaign strategy and management; and ongoing performance reporting. The contractor must also provide professional recruitment videos, short-form social media videos, employee testimonials, photography sessions and edited image libraries, compliant drone footage, graphic design, print-ready recruitment materials, career-fair materials, email campaigns, recruitment toolkits, landing pages, and campaign optimization. The anticipated annual workload includes approximately 400–600 teacher placements, with recruitment focused on hard-to-fill certification areas, administrators, alternative-pathway candidates, relocation candidates, and other educator segments. Offerors must demonstrate at least three years of relevant experience, including K–12 recruiting campaigns, public-sector recruitment marketing, employer branding, microsite development, paid digital advertising, multimedia production, and education-sector references.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
recruitment marketingmultimedia productiondigital advertising
Specifications
Service
Timeline
Aug 27, 2026-Release Date
Sep 7, 2026-Questions Due Date
Sep 29, 2026-Proposal Submission Deadline
Requirements
Required
  • Workers Compensation
  • Employer's Liability — $100,000.00
  • General Liability — $1,000,000.00
  • Excess Liability (Umbrella Form) — $1,000,000.00
Required
  • Client point of contact required for each reference
No
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