Illinois Cannabis Public Education Media Campaign
Illinois > Illinois Department of Financial and Professional Regulation > Cannabis Control Section > Cannabis Regulation Oversight Officer
Original Solicitation Links
Submission Instructions
Description
The Illinois Department of Financial and Professional Regulation, through its Cannabis Control Section and Cannabis Regulation Oversight Officer, seeks a qualified vendor to develop and implement a multi-year, statewide, data-informed public education and strategic communications media campaign for Illinois cannabis programs. The campaign must educate Illinois residents and tourists about the benefits of the legal cannabis market, risks associated with illicit products, responsible consumption, available resources, and medical cannabis information without promoting cannabis use or stigmatizing consumers. The scope includes research and concept development; creative content development and message testing; campaign execution and rollout; media planning, buying, production, distribution, and promotion across broadcast, print, out-of-home, social, digital, and other media; website and database support; search-engine optimization; partnership and influencer development; quantitative and qualitative impact assessment; ongoing optimization; reporting; state training; and transition of campaign materials and related contracts to the State. The initial term ends June 30, 2028, with two specified one-year renewal periods, subject to a maximum total term of ten years. Proposals must include technical and diversity responses, required State forms and disclosures, a creative portfolio, team resumes, client and campaign experience, and pricing entered in the BidBuy quote items tab.
Classification Codes
Smart Codes
Specifications
Timeline
Join WebexRequirements
- Within the last 5 years
Location
Documents
| Title | Date Posted |
|---|---|
| rfp101626e | Oct 16, 2026 09:05 AM |
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