Airport Public Relations and Marketing Support Services

The Panama City-Bay County Airport and Industrial District is seeking a firm to provide integrated public relations and marketing support for Northwest Florida Beaches International Airport, including advertising, communications, digital marketing, event planning, and media relations.

Panama City-Bay County Airport and Industrial District > Northwest Florida Beaches International Airport


General
Open
RFP 2026 15
Oct 20, 2026 06:00 PM
Sep 23, 2026 09:00 PM
3 years base + 2 × 1 year options
Request for Proposal (RFP)
Local
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Original Solicitation Links
Contact
procurement@pcairport.com
+18506368590
6300 West Bay Parkway, Southport, FL, USA
Submission Instructions
Online
Submit through the District-approved procurement portal.

or

Mail
Gerri Lynn Faircloth, Contracts and Procurement Manager, Panama City-Bay County Airport and Industrial District Administrative Office, 6300 West Bay Parkway, Suite A, Panama City, FL 32409
Description

The Panama City-Bay County Airport and Industrial District is soliciting proposals for integrated public relations and marketing support services for Northwest Florida Beaches International Airport. The scope includes public relations strategy, media relations, crisis communications planning and response, executive communications, advertising and campaign development, brand management, website and digital marketing support, social media, publications and collateral creation, event planning, community and stakeholder engagement, and media training. The selected firm will provide annual public relations and marketing plans, brand guidelines, campaign and creative assets, press materials, stakeholder communications, event support, performance dashboards, monthly and quarterly reporting, and an annual performance report. Respondents must demonstrate at least five years of relevant experience, including relevant work performed within the last ten years. The initial contract term is three years with two optional one-year renewals. A technical proposal and separate financial proposal are required, along with the listed certifications and affidavits.

Classification Codes
NAICS541820Public Relations Agencies
PSCR708Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services)
Smart Codes
public relations servicesmarketing campaign managementevent planning services
Specifications
Service Only
Timeline
Sep 23, 2026 08:00 PM-Solicitation Release Date
Oct 01, 2026 02:00 PM-Mandatory Pre-Proposal Conference (required)
Enter through the door labeled Admin Office directly behind the TSA lines and check in with reception. Virtual attendance is offered via Zoom; the document states that attendees must register their company and representative in the chat and remain for the duration to be eligible to respond.
Oct 05, 2026 04:00 PM-Questions Due Date
Oct 09, 2026 08:00 PM-Final Addendum Release
Oct 20, 2026 06:00 PM-Proposal Deadline and Opening
Nov 02, 2026 07:00 PM-Review Committee Ranking Public Meeting
Nov 18, 2026 02:00 PM-Estimated Board Award
Requirements
Required
  • Workers' compensation / employers' liability — $1,000,000.00
  • Commercial general liability — $1,000,000.00
  • Business automobile liability — $1,000,000.00
  • Professional / media liability — $1,000,000.00
  • Cyber / privacy liability — $500,000.00
Scored
  • Within the last 10 years
  • Client point of contact required for each reference
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