Marketing Consulting Services

The New Jersey Economic Development Authority is seeking up to six qualified firms for as-needed marketing consulting services, including creative development, media planning and buying, press outreach, stakeholder engagement, and special initiatives.

New Jersey > New Jersey Economic Development Authority


General
Open
Oct 16, 2026 06:00 PM
Jul 15, 2026 09:37 AM
3 years base + 2 × 1 year options
Request for Quote/Qualifications (RFQ)
State
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Original Solicitation Links
Contact
36 West State Street, Trenton, NJ, USA
Submission Instructions

or

Mail
Barbara McNeill, Sr. Procurement Officer, New Jersey Economic Development Authority, 36 West State Street, PO Box 990, Trenton, New Jersey 08625-0990
Description

The New Jersey Economic Development Authority is seeking up to six qualified marketing consulting firms for as-needed services issued through future Task Order Requests. The scope includes creative development and branded print, digital, social media, video, photography, website, and search-engine-optimization content; media planning, negotiation, and buying; press outreach and stakeholder engagement; special projects and industry-specific initiatives; research programs; multilingual and multicultural outreach; and related reporting and communications support. Awarded firms may use subcontractors or subconsultants, but must remain responsible for their performance and manage all related costs and deliverables. Responses must include a technical qualification describing the management approach, work plan, organization and key personnel, resumes, references, prior experience, anticipated problems, and equity considerations, along with the mandatory Fee Schedule and required compliance submissions. The Authority expects to select a pool of firms for a three-year term with two one-year extension options; there is no guaranteed volume, number of task orders, or minimum work. Media and other approved third-party costs are passed through without markup, while labor and handling costs are included in fully burdened hourly rates.

Classification Codes
NAICS541613Marketing Consulting Services
PSCR701Advertising Services
Smart Codes
marketing consultingmedia planningpublic relations
Specifications
Service
Timeline
Jul 29, 2026 06:00 PM-Bidder Electronic Questions Due
Aug 28, 2026 06:00 PM-Qualifications Due
Nov 5, 2026-Estimated Contract Start
Requirements
Required
  • Professional Liability — $1,000,000.00
  • Network Security and Privacy/Cyber Liability — $1,000,000.00
  • Workers' Compensation
  • Automobile Liability
Required
  • Minimum 3 references
  • Client point of contact required for each reference
Yes
Documents
TitleDate Posted
284 Addendum #3Sep 30, 2026 04:24 PM
284-RFQ FINALJul 15, 2026 09:37 AM
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