Higher Education Marketing Services
Dakota State University > Marketing and Communications Department
Original Solicitation Links
Contact
Submission Instructions
Description
Dakota State University seeks a strategic marketing firm to support enrollment and recruitment across undergraduate, graduate, adult, online, international, and other student populations, as well as marketing for academic programs, certificates, and continuing education. The work includes institutional brand and reputation strategy, market and audience research, campaign strategy and creative development, media planning and buying, digital marketing and conversion support, analytics, attribution, reporting, and ongoing campaign optimization. The selected firm will collaborate with university teams and complement—not replace—internal capabilities. Proposals must describe the firm's qualifications, comparable engagements, methodology, analytics and reporting capabilities, account-management approach, proposed team, client references, current higher-education clients and potential conflicts, and transparent pricing. The initial contract term is three years, with up to two additional one-year renewals by mutual agreement. The solicitation does not establish a specific budget or annual expenditure level.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Commercial General Liability — $1,000,000.00
- Professional Liability — $1,000,000.00
- Business Automobile Liability — $1,000,000.00
- Workers' Compensation and Employers' Liability
- Minimum 3 references
- Within the last 5 years
- Client point of contact required for each reference
Documents
| Title | Date Posted |
|---|---|
| RFP Document | Nov 09, 2026 02:32 PM |
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