Sports Complex Sponsorships and Naming Rights Consulting

Davidson County is seeking a consultant to develop, solicit, negotiate, and manage corporate naming rights and sponsorships for its Sports Complex and related facilities and events.

Davidson County > Support Services Department > Parks & Recreation Department


General
Open (open)
2608008
Sep 24, 2026 06:00 PM
Sep 09, 2026 11:00 AM
$6,980,000.00
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Original Solicitation Links
Contacts
+13362128644
925 North Main Street, Lexington, NC, USA

+13362422251
925 North Main Street, Lexington, NC, USA

+13362422030
925 North Main Street, Lexington, NC, USA
Submission Instructions
Mail
County of Davidson, Support Services Department, PO Box 1067, Lexington, NC 27293

or

Hand delivery or overnight delivery
Description

Davidson County is seeking qualification statements and service proposals from a consultant to evaluate, develop, market, solicit, negotiate, secure, and implement corporate naming rights and sponsorship opportunities for a county-owned sports complex and related events. The scope includes the overall complex, aquatics center, pavilion, water park and pool, multipurpose and baseball fields, concession stands, disc-golf courses, pickleball and tennis courts, and a cross-country course, which are under construction. The selected consultant will conduct market and asset-value analyses; develop sponsorship inventories, pricing, policies, sales and marketing strategies; identify regional and national prospects; lead outreach and negotiations; assist with legal and contractual documents; support sponsorship activation and fulfillment; monitor post-sale performance; and provide ongoing consulting. The proposal must address relevant experience, key personnel, comparable references, measurable results, national-brand reach, approach, performance metrics, fee structure, completion time, and County responsibilities. Subcontracting is prohibited, and the awarded vendor must perform 100% of the scope.

Classification Codes
NAICS541613Marketing Consulting Services
PSCR499Other Professional Services
Smart Codes
sponsorship consultingnaming rights consultingsports marketing strategy
Specifications
Service Only
Timeline
Sep 9, 2026-Publication Date
Sep 18, 2026 09:00 PM-Questions Due
Sep 24, 2026 06:00 PM-Proposal Submission Deadline and Public Opening (optional)
Support Services Office; proposals are submitted to the Division of Procurement. The public opening will be held at this address.
Nov 2, 2026-Contract Period Begins
Requirements
Required
  • Workers' Compensation
  • Employer's Liability — $100,000.00
  • General Liability — $1,000,000.00
  • Personal/Advertising Injury — $1,000,000.00
  • General Liability Aggregate — $2,000,000.00
  • Products/Completed Operations Aggregate — $2,000,000.00
  • Fire Damage Legal Liability — $100,000.00
  • Automobile Liability — $1,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
No
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