Graphic Design and Brand Identity Services

The City of Los Angeles Department of Cultural Affairs is seeking a consultant to develop a visual brand identity and create print and digital marketing collateral, templates, logos, signage, and event materials for its arts and cultural initiatives.

City of Los Angeles > Department of Cultural Affairs


General
Open
232394
Nov 06, 2026 01:00 AM
Oct 15, 2026 12:00 PM
$75,000.00
1 year
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Contact
lex.gelb@lacity.org
Submission Instructions
Email
Description

The City of Los Angeles Department of Cultural Affairs is seeking a graphic design consultant to research, develop, and implement a cohesive visual brand identity supporting its arts and cultural programs, initiatives, and upcoming major events. The scope includes brand strategy and look-and-feel collateral, refreshed and new logo concepts, print and digital templates, posters, flyers, postcards, email headers, website banners, presentation decks, outdoor advertising, social media formats, webpage templates, event banners, wayfinding and signage templates, branded event toolkits, and a promotional publication. The project budget is not to exceed $75,000, inclusive of all costs. The contract term is one year, renewable upon review, with the project period expressly stated as January 15, 2027, through January 15, 2028. Proposers must submit a cover letter, firm description, qualifications and experience, examples of past work, key personnel information, references, proposed fees and expenses, an audited financial statement or acceptable alternative financial documentation, and specified City compliance forms and affidavits. The City will evaluate design narrative, relevant experience, work samples, scope clarity, and cost reasonableness.

Classification Codes
NAICS541430Graphic Design Services
PSCT001Arts/Graphics Services
Smart Codes
graphic design servicesbrand identity designmarketing collateral design
Specifications
Service Only
Timeline
Oct 15, 2026-Posted Date
Nov 06, 2026 01:00 AM-Proposal Due Date
Jan 15, 2027-Contract Start Date
Jan 15, 2028-Contract End Date
Requirements
Required
  • Workers' Compensation
  • Employer's Liability
  • General Liability
  • Products/Completed Operations
  • Automobile Liability
  • Professional Liability (Errors and Omissions)
Scored
  • Minimum 5 references
  • Client point of contact required for each reference
No
Location
Local Preference:Locals Encouraged
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