Marketing and Communications Services
Allentown School District > Office of Financial Services > Department of Procurement
Original Solicitation Links
Contact
Submission Instructions
Description
Allentown School District seeks one or more qualified firms to provide comprehensive marketing and communications services on an as-needed and/or ongoing basis. The scope includes discovery and strategic communications planning; brand positioning, messaging, identity standards, and brand-toolkit development; enrollment, recruitment, program, attendance, staffing, and other campaign development; paid-media strategy, buying, testing, and optimization; content strategy, written and graphic content, storytelling, and optional video or photography; digital marketing, accessibility, usability, SEO/AEO, email, and conversion support; analytics, measurement, dashboards, and reporting; and project management and coordination. The selected firm must provide a dedicated account manager or project lead, coordinate with the District's existing executive communications partner without duplicating executive communications functions, and demonstrate relevant public-sector or K-12 experience. Proposals must include an executive summary, firm qualifications, at least three comparable engagements and references, proposed team and staffing plan, technical approach and work plan, measurement and reporting approach, equity/accessibility/compliance information, cost proposal, required certifications and affidavits, and any exceptions or assumptions. The initial contract term is one year with renewal options at the District's discretion; no minimum volume or guaranteed expenditure is provided.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Commercial General Liability — $1,000,000.00
- Business Auto Liability — $1,000,000.00
- Workers' Compensation
- Employers' Liability — $500,000.00
- Excess Liability — $1,000,000.00
- Professional (E&O) Liability — $1,000,000.00
- Cyber Liability and Data Breach — $2,000,000.00
- Minimum 3 references
- Client point of contact required for each reference
Documents
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