Department of War Strategic Marketing and Brand Advancement
WASHINGTON HEADQUARTERS SERVICES (WHS)
Original Solicitation Links
DoWSM0001
]dow strategic marketing
Contact
Submission Instructions
Description
The Department of Defense, specifically the Office of the Assistant to the Secretary of War for Public Affairs (OATSWPA), is seeking information from qualified firms capable of providing integrated strategic marketing, advertising, audience research, analytics, and performance measurement support. The objective is to establish, strengthen, protect, and advance the Department of War's institutional brand through enterprise-level brand strategy, national advertising campaigns, audience intelligence, media planning and placement, and data-driven performance analysis. Key functional areas include developing and maintaining the brand strategy and identity system, creating integrated marketing and advertising campaigns, and providing data-driven assessment and performance analysis. Firms should demonstrate experience supporting large-scale institutional brands, managing complex multi-channel communications programs, and integrating commercial research and analytics platforms.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Within the last 3 years
- Client point of contact required for each reference
Documents
| Title | Date Posted |
|---|---|
| Sources Sought Notice _DoW Strategic Marketing 06June2026.docx | Jun 11, 2026 12:00 PM |
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