Airport Terminal Advertising Consultant Services

The Birmingham Airport Authority is seeking consulting services to develop, optimize, and manage advertising opportunities within its airport terminals to maximize non-aeronautical revenue.

birmingham airport authority


General
Open (approved)
RFP-2026-0007
Jul 17, 2026 07:00 PM
Jun 12, 2026 01:44 PM
2 years
Request for Proposal (RFP)
Local
Original Solicitation Links
Contact
Ed Seoane
+12055990703
5900 Messer Airport Highway, Birmingham, AL, USA
Submission Instructions
Mail
Description

The Birmingham Airport Authority (BAA) is soliciting proposals for consulting services to develop, optimize, and manage advertising opportunities at the Birmingham-Shuttleworth International Airport (BHM). The selected consultant will aim to maximize non-aeronautical revenue while enhancing passenger experience and maintaining brand integrity. The scope of work includes developing an advertising policy and procedures manual, assessing the current advertising program, analyzing market trends and benchmarking against similar airports, developing financial models for revenue projections and ownership structures, and creating a long-term advertising and sponsorship strategy. The consultant will also provide implementation support, including assistance with vendor selection and proposal evaluation. Minimum qualifications include at least five years of advertising-related consulting experience for airports with at least 2 million annual enplanements, experience with small hub airports, a principal office located within the United States, and a proven track record of increasing advertising revenue. The term of the agreement is 24 months from execution.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
airport advertising consultingrevenue optimization consultingadvertising strategy development
Specifications
Service Only
Timeline
Jun 12, 2026 12:00 PM-RFP Posted Date
Jun 29, 2026 12:00 PM-Deadline for Proposal Questions/Clarifications
Jul 17, 2026 12:00 PM-Proposal Deadline
Aug 01, 2026 12:00 PM-Project Start Date
Requirements
Required
  • Workers Compensation
  • Employee's Liability — $1,000,000.00
  • General Liability — $2,000,000.00
  • Business Automobile — $2,000,000.00
  • Umbrella — $5,000,000.00
  • Builder's Risk Policy
Required
  • Minimum 3 references
  • Client point of contact required for each reference
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