Massachusetts Air National Guard Recruiting Advertising Campaign
DEPT OF THE ARMY
Original Solicitation Links
PANNGB-26-P-0000034564
]intent to sole source - ma ang umass lowell athletics advertising campaign
Submission Instructions
Description
The Massachusetts Air National Guard (MA ANG) Recruiting and Retention office intends to award a sole-source contract to UMASS SPORTS PROPERTIES for a comprehensive marketing and advertising campaign. This campaign aims to increase brand awareness and generate recruiting leads for the MA ANG. The scope of services includes dominant signage at the Tsongas Center and Kennedy Family Athletic Complex, digital advertising on scoreboards and monitors, in-game fan engagement, email marketing, and radio/television advertising spots during UMass Lowell Athletics events. The contract will have a base year beginning approximately June 1, 2026, with four one-year option periods. UMASS SPORTS PROPERTIES is the only source capable of providing these services due to their exclusive multimedia and advertising rights for UMass Lowell Athletics and its venues. This exclusive control over advertising inventory makes them uniquely qualified to meet the MA ANG's requirements.
Classification Codes
Smart Codes
Specifications
Documents
| Title | Date Posted |
|---|---|
| PWS UMass Lowell Updated_2026.06.16.pdf | Jun 16, 2026 12:00 PM |
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