Enrollment Marketing Services
State University of New York at Fredonia
Original Solicitation Links
RFP # PROC2026-02
]enrollment marketing services
Contact
Submission Instructions
Description
The State University of New York at Fredonia seeks a qualified enrollment-services partner to expand its undergraduate, transfer, and graduate prospective-student pipeline, generate qualified inquiries and applications, improve application completion, and increase deposit and enrollment yield. The selected contractor will support first-time, first-year yield for fall 2027; inquiry generation for fall 2028 and 2029; and transfer and graduate inquiry and application strategy within the first three to four months of implementation. Fredonia’s goals include 725 first-year students, 200 graduate students, and 175 transfer students by fall 2029. Required capabilities include student search and prospect generation; audience segmentation; recruitment communications and content creation through Slate; application-conversion and yield strategy; predictive analytics; attribution methodology; performance reporting; and coordination with Fredonia’s separate digital-marketing provider. The contractor will advise on paid-media strategy but will not purchase, place, manage, or execute advertising. The contractor must be a Slate Platinum Preferred Partner at contract execution, provide a designated account manager, and support recurring performance meetings. The anticipated annual contract value is fixed at up to $350,000, including direct prospect-acquisition costs exceeding the allotted $35,000 inquiry-generation budget line. The cost proposal must be submitted separately from the technical proposal. Addendum No. 2 revises the cost worksheet’s administrative-fee entry from cell B13 to cell B11 and corrects the primary contact email address.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Professional liability (errors and omissions) — $1,000,000.00
- Workers compensation
- Disability benefits and paid family leave
- General liability — $1,000,000.00
- Automobile liability — $1,000,000.00
- Minimum 3 references
- Within the last 3 years
- Client point of contact required for each reference
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