Digital Marketing Agency Services
Indiana University > Office of Procurement Services > Purchasing Department
Original Solicitation Links
RFP-PRO-1926-2026
]Marketing Services
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Submission Instructions
Description
Indiana University seeks proposals from digital agencies for a pool of preferred suppliers supporting marketing needs across its campuses, schools, and administrative units. Agencies may propose for any or all service areas, and the university may make multiple awards. Services include paid and traditional media planning and execution, influencer marketing, SEO and AI-driven search visibility, conversion and user-experience optimization, data measurement and attribution, lifecycle and personalization strategy, website development, email and SMS strategy, and multichannel marketing automation. Suppliers are expected to support both enterprise and unit-level work, collaborate with other agencies, provide transparent pricing and reporting, and comply with applicable privacy, accessibility, security, AI governance, and brand standards. The selected suppliers will be eligible for an initial five-year term with a mutually agreed option to renew for an additional five years; individual engagements will be authorized through purchase orders.
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