Brand and Data Asset Management Software Services
State of New Mexico > Tourism Department
Original Solicitation Links
27-418-1003-00001-00
]https://www.newmexicopublicnotices.comOriginal Notices
LEGAL #95590 NOTICE Request for Proposal Number: 27-418-1003-00001-00 TITLE: Brand and Data Asset Management Software Services COMMODITY CODES: 20811; 20850; 20853; 20830; 20836 PURPOSE: The purpose of the Request for Proposal (RFP) is to solicit sealed proposals to establish a contract through competitive negotiations for the procurement of a brand management and data asset management (DAM) software provider. This software must provide the ability for users to upload their owned assets for use in pre-designed advertising templates that allow for customization under preapproved brand guidelines. This software is critical for the administration of New Mexico Tourism Department's (NMTD) Cooperative Marketing and Advertising Grant Program (CoOp), as it allows its awardees to create customized ad units that adhere to the New Mexico True brand standards. GENERAL INFORMATION: All questions about the contents of the RFP document shall be directed to: Rayline Sebay
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Description
The New Mexico Tourism Department (NMTD) is issuing a Request for Proposal (RFP) to establish a contract for a brand management and data asset management (DAM) software provider. The software must enable users to upload owned assets for use in pre-designed advertising templates that allow customization under preapproved brand guidelines. This software is critical for administering NMTD's Cooperative Marketing and Advertising Grant Program (CoOp), allowing awardees to create customized ad units that adhere to the New Mexico True brand standards.
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