Recover Out Loud Regional Anti-Stigma Campaign
Loudoun County > Department of Finance and Procurement
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Description
Loudoun County, acting as project lead and fiscal agent for a Northern Virginia regional cooperative, seeks one contractor to design, implement, and evaluate the fixed-price Recover Out Loud substance use disorder stigma-reduction campaign. The work includes formative research, audience segmentation, message testing, strategic communications, brand and creative development, public service announcements, digital and social media content, community and healthcare-sector engagement, lived-experience advisory committee support, and adaptable campaign materials. The contractor must also develop and deliver stigma-reduction training in virtual and in-person formats for healthcare, behavioral healthcare, first responder, education, social service, caregiver, family, community, and other priority audiences. Required evaluation and sustainability work includes baseline and outcome measurement, media and digital analytics, quarterly performance reports, an evaluation dashboard, a final evaluation report, a sustainability plan, editable templates, training materials, and transfer of final creative assets. The initiative has a stated total budget of $600,000, funded by a $400,000 Virginia Opioid Abatement Authority cooperative grant and $200,000 in matching funds, and must be completed by February 29, 2028.
Classification Codes
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Specifications
Timeline
Requirements
- Workers' Compensation
- Employer's Liability — $100,000.00
- General Liability — $1,000,000.00
- Automobile Liability — $1,000,000.00
- Minimum 3 references
- Client point of contact required for each reference
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