Northern Virginia Substance Use Disorder Stigma-Reduction Campaign

Loudoun County, Virginia, is seeking one contractor to design, implement, and evaluate the regional Recover Out Loud substance use disorder stigma-reduction campaign across participating Northern Virginia jurisdictions.

Loudoun County > Division of Procurement


General
Open
Nov 18, 2026 08:00 PM
Oct 12, 2026 01:43 PM
$600,000.00
1 year 1 month
Request for Proposal (RFP)
Local
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Original Solicitation Links
Contact
heather.dehaven@loudoun.gov
+15716277430
1 Harrison Street SE, Leesburg, VA, USA
Submission Instructions

All of the following are required.


Step 2 — any one of

Mail
County of Loudoun, Virginia, Division of Procurement, P.O. Box 7000, Leesburg, Virginia 20177-7000

or

Mail
County of Loudoun, Virginia, Division of Procurement, 1 Harrison Street, S.E., 1st Floor, Procurement Bids and Proposals Drop Box, Leesburg, Virginia 20175

or

Mail
Loudoun County Procurement, 1 Harrison Street, S.E., ATTN: PROCUREMENT BIDS & PROPOSALS, Leesburg, Virginia 20175
Description

Loudoun County, Virginia, acting as project lead and fiscal agent for a regional partnership, seeks one contractor to design, implement, and evaluate the Recover Out Loud substance use disorder stigma-reduction initiative. The work includes project planning, strategic communications, audience research, message testing, brand and creative development, public service announcements, digital and social media content, video and photography, community and stakeholder engagement, media outreach, and adaptable campaign materials. The contractor must establish and facilitate a Regional Lived Experience Advisory Committee; develop and deliver stigma-reduction training in virtual and in-person formats for healthcare, behavioral healthcare, first responder, education, social service, caregiver, family, community, and other audiences; and implement a comprehensive evaluation program. Required deliverables include management and communications plans, messaging and brand guides, marketing materials, public service announcements, social media and communications toolkits, resource landing pages, training curricula and materials, quarterly progress reports, an evaluation dashboard, a final evaluation report, and a sustainability plan. The stated project term is February 1, 2027, through February 29, 2028, or an equivalent period based on the contract award date.

Classification Codes
NAICS541820Public Relations Agencies
PSCR708Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services)
Smart Codes
public awareness campaignsstrategic communicationsbehavioral health training
Specifications
Service
Timeline
Oct 9, 2026-Issue Date
Oct 22, 2026 05:00 PM-Optional Pre-Proposal Conference (optional)
Microsoft Teams; Meeting ID: 233 463 069 777 665; Passcode: NM665Pw7; phone: +1 757-600-4923,,651981467#; conference ID: 651 981 467#
Nov 18, 2026 09:00 PM-Proposal Acceptance Deadline
Oct 27, 2027 04:00 PM-Questions Due Date
Requirements
Required
  • Workers' Compensation
  • Employer's Liability — $100,000.00
  • General Liability — $1,000,000.00
  • Personal/Advertising Injury — $1,000,000.00
  • Products/Completed Operations — $2,000,000.00
  • Fire Damage Legal Liability — $100,000.00
  • Automobile Liability — $1,000,000.00
Required
  • Minimum 3 references
  • Client point of contact required for each reference
Yes
Documents
TitleDate Posted
rfp10122610Oct 12, 2026 01:43 PM
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