Municipal Brand Strategy and Social Media Consulting

The Town of Jackson is seeking a consultant to develop its municipal brand strategy and visual identity and manage social media communications across Facebook, Instagram, and LinkedIn.

Town of Jackson


General
Open (open)
27-02
Oct 09, 2026 11:00 PM
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Original Solicitation Links
Contact
sscarlata@jacksonwy.gov
Submission Instructions
Email
Description

The Town of Jackson is requesting proposals from qualified brand strategists and digital communications consultants to strengthen its municipal brand identity and public-facing social media presence. The work includes developing brand collateral, updating brand guidelines and style guides, creating co-branding strategies for departments and divisions, supporting newsletters and targeted communications, developing educational and visual campaigns, and using analytics to measure communications impact. The selected consultant will also develop a 12-month social media content strategy and editorial calendar; establish messaging, narrative positioning, and brand stories; manage content strategies for Facebook, Instagram, and LinkedIn; create branded graphics, carousels, and short-form videos; and provide monthly performance reporting covering audience growth, reach, engagement, impact, and sentiment. Proposals must include a letter of interest, approach and methodology, two to three recent municipal or public-agency branding and social media case studies, team qualifications and resumes, an itemized cost proposal, and contact information for two public-sector references. Responses must be submitted as a collated PDF by email.

Classification Codes
NAICS541613Marketing Consulting Services
PSCR708Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services)
Smart Codes
brand strategy consultingsocial media managementdigital content creation
Specifications
Service Only
Timeline
Sep 9, 2026-RFP Released
Sep 23, 2026 11:00 PM-Questions Due
Sep 30, 2026 11:00 PM-Questions Answered
Oct 09, 2026 11:00 PM-Proposal Submission Deadline
Oct 12, 2026-Proposal Review Period Begins
Oct 23, 2026-Proposal Review Period Ends
Nov 2, 2026-Selection Pending Town Council Approval
Requirements
Scored
  • Minimum 2 references
  • Client point of contact required for each reference
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