Marketing and Branding Services for Downtown Lyons Falls
Lewis County
Original Solicitation Links
Contacts
Submission Instructions
Description
The Village of Lyons Falls is soliciting proposals for a comprehensive marketing and branding program to support the Downtown Lyons Falls NY Forward initiative. The selected consultant will be responsible for establishing a cohesive and recognizable identity that reflects the community's character, enhances its sense of place, and promotes long-term economic vitality. This includes designing visual identity standards, wayfinding and interpretive signage, and digital and physical promotional materials consistent with the NY Forward Strategic Investment Plan and New York State Department of State requirements. The scope of work involves several key tasks: initiating the project with a meeting to define goals and deliverables; developing draft marketing and branding materials, including brand guidelines, signage plans, and a marketing strategy, with input from stakeholders and public sessions; and producing final designs for all components, subject to approval from the Village and the Department of State. The project also requires the consultant to promote funded projects and downtown revitalization efforts. The selected firm must have at least three years of experience in marketing and branding and provide a minimum of three customer references.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Automobile Liability — $1,000,000.00
- General Liability — $2,000,000.00
- Minimum 3 references
- Within the last 5 years
- Client point of contact required for each reference
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