Google Analytics Implementation Services

The New York State Office of Information Technology Services is seeking a contractor to implement and renew Google Analytics 4 360 products and services.

NYS Office of Information Technology Services


General
Open
C000975
Jul 20, 2026 02:30 PM
Jun 08, 2026 12:00 PM
2 years
Minority-Owned BusinessWoman-Owned BusinessVeteran-Owned Business
Invitation for/to Bid (IFB/ITB)
State
Original Solicitation Links
Contact
Timothy Kennedy
+15184869476
Swan Street Building, Albany, NY, USA
Submission Instructions
Description

The New York State Office of Information Technology Services (ITS) is seeking a qualified contractor to implement and renew Google Analytics 4 360 (GA4 360) products and services. The selected contractor must be an authorized reseller partner for Google Analytics 360. This initiative is critical for tracking and assessing the performance and accessibility of New York State websites, aligning with the state's digital accessibility goals and the "Voice of the Customer" strategy. The implementation will involve project management, planning, measurement strategy development, GA4 360 and Google Tag Manager 360 configuration, and data integration with BigQuery. The contract term is for two years, with annual invoicing for licenses and services.

Classification Codes
NAICS541613Marketing Consulting Services
PSCDA10Support services, delivered as a service contract (SaaS or Subscription) involved with the analysis, design, development, code, test and release packaging services associated with application development projects, as well as off-the-shelf Business software.
Smart Codes
google analytics implementationdata analytics servicessoftware licensing
Specifications
Service Only
No
Requirements
Required
  • General Liability — $2,000,000.00
  • Comprehensive Business Automobile Liability — $2,000,000.00
  • Data Breach and Privacy/Cyber Liability — $1,000,000.00
  • Technology Errors and Omissions — $1,000,000.00
  • Crime Insurance — $2,000,000.00
Required
  • Minimum 3 references
  • Client point of contact required for each reference
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