Targeted .edu Content Strategy Services

Minnesota State intends to enter into a three-year single-source agreement with EAB Global, Inc. for its Targeted .edu Content Strategy website enhancement service using AI optimization and analytics to improve brand awareness and enrollment impact.

Minnesota State Colleges and Universities System > Winona State University


General
Open
SRC-WSU-2027-000648-Single
Oct 30, 2026 07:00 PM
Oct 15, 2026 05:00 AM
3 years
Sole Source
State
Ask AI about this solicitation
Original Solicitation Links
[

SRC-WSU-2027-000648-Single

]

eab single source

Contact
beth.comero@winona.edu
Description

Minnesota State intends to enter into a three-year single-source agreement with EAB Global, Inc. for its Targeted .edu Content Strategy service. The service is a website enhancement offering that uses proprietary technologies, AI-engine optimization, and analytics to improve institutional brand awareness, engagement, and conversion throughout the enrollment funnel. The posting identifies integration with Winona State University's existing EAB services and the availability of higher-education AI benchmarking as the stated sole-source rationales. Respondents are asked to confirm whether they are the listed company, explain whether they can compete with the identified supplier, and upload a proposal or quote.

Classification Codes
NAICS541613Marketing Consulting Services
PSCR701Advertising Services
Smart Codes
website enhancement servicesai analytics serviceshigher education marketing
Specifications
Service Only
No
Timeline
Oct 15, 2026 05:00 AM-Open Date
Oct 30, 2026 07:00 PM-Close Date
Requirements
No
Documents
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