SEO and AI Search Optimization Services
University of Wisconsin-Milwaukee
Original Solicitation Links
2027-UWMIL-01466-RFP
]seo and ai search optimization (aeo) consulting and technical services
Contact
Submission Instructions
Description
The University of Wisconsin-Milwaukee seeks an implementation-focused firm to carry out its existing AI Readiness Roadmap and improve the university's visibility, accuracy, and performance in AI-powered search experiences used by prospective students. Work includes AI prompt and SEO keyword research; keyword maps and topic strategies for institutional, school, college, and department pages; YouTube and higher-education directory audits; and recommendations concerning Wikipedia, Wikidata, backlinks, a faculty research hub, and a LinkedIn faculty thought-leadership program. The contractor will provide training and knowledge transfer for marketing, communications, and web staff; technical and strategic consulting, including reviews of implementation plans, schema, content governance, and two SEO/AI technical audits; quarterly performance reviews; reporting and project management; and stakeholder presentations. The scope includes at least 107 anticipated hours of training, consulting, and consulting support, plus an hourly rate for additional consulting. UWM's Web team retains responsibility for implementing its own recommendations. Pricing must include all costs for the required work and provide a firm hourly rate for additional authorized consulting.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Minimum 3 references
- Client point of contact required for each reference
Documents
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