Brand Reputation Research and Campaign Concept Development
Regional Transportation District > Communications and Engagement Department
Original Solicitation Links
026MB004
]brand reputation campaign
Contact
Submission Instructions
Description
The Regional Transportation District seeks an agency to assess customer, non-customer, and community sentiment; review existing research and media coverage; conduct stakeholder engagement and focus groups; and benchmark other transit agencies. The agency will develop audience segments, a positioning and messaging framework, and three creative campaign concepts, including themes, taglines, visual direction, storyboards, mockups, and script outlines. The work also includes testing concepts, presenting recommendations, and delivering a final campaign guidebook and digital files. Final multimedia production, media buying, campaign execution, final deployment asset design, website development, and app modifications are expressly excluded. The scope describes an eight-week project, while the RFQ states a 120-day period of performance. One purchase order is anticipated, awarded based on the lowest responsive cost. Responses must address the evaluation criteria, including case studies, local market expertise, strategic depth, and a project estimate.
Classification Codes
Smart Codes
Specifications
Timeline
Join TeamsRequirements
- Commercial General Liability — $1,000,000.00
- Automobile Liability — $1,000,000.00
- Workers' Compensation
- Employer's Liability — $1,000,000.00
Documents
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