Brand Awareness and Perception Research

Clemson University is seeking proposals for a comprehensive statewide brand awareness, perception, and audience segmentation research initiative to support strategic communications and enrollment efforts.

Clemson University


General
Open
2026.6.19.BRAND
Jun 29, 2026 06:00 PM
Jun 19, 2026 03:40 PM
Request for Proposal (RFP)
State
Original Solicitation Links
[

2026.6.19.BRAND

]

brand awareness

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SQST Request for Proposal-2026.6.19.BRAND

]

request for proposal template

Contact
Rodney K Stanford
stanfo2@clemson.edu
+18646568596
Description

Clemson University is soliciting proposals from qualified firms to conduct a comprehensive statewide brand awareness, perception, and audience segmentation research initiative. The project aims to provide actionable insights regarding public awareness, perceptions, engagement, accessibility, and statewide impact. Findings will support strategic communications planning, enrollment initiatives, and stakeholder engagement efforts.

Classification Codes
NAICS541910Marketing Research and Public Opinion Polling
PSCR422Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)
Smart Codes
brand awareness researchaudience segmentationperception survey
Specifications
Service Only
Timeline
Jun 19, 2026 12:00 PM-Ad Publish Date
Jun 29, 2026 12:00 PM-Bid/Submittal Due Date
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