Bender Park Commercial Concession Operations

Milwaukee County Parks is seeking a proposer to plan, manage, and operate a commercial concession at Bender Park, potentially including watersports rentals and food and beverage sales, under a five-year lease with two one-year renewal options.

Milwaukee County > Department of Parks, Recreation and Culture > Parks Department


General
Open (open)
RFP-2026-014
Nov 20, 2026 11:00 PM
Oct 27, 2026 07:00 PM
5 years base + 2 × 1 year options
Request for Proposal (RFP)
Local
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Original Solicitation Links
Contact
marina.litvinets@milwaukeecountywi.gov
+14143401291
600 North Plankinton Avenue, Milwaukee, WI, USA
Submission Instructions
Description

Milwaukee County Parks seeks a proposer to operate a commercial business in the Bender Park pavilion concession area. Potential uses include a concession site, watersports or aquatic equipment rentals, and a store such as a bait shop. The operator must provide the equipment, supplies, infrastructure, and experienced staff needed for its proposed business, maintain the service area, and keep the public restrooms clean. Proposed operating hours require Parks approval; the facility generally operates seasonally from approximately Memorial Day through Labor Day, weather permitting. The selected proposer will pay the County under a proposed fee structure for an initial five-year lease, with two one-year extension options. Proposals should describe the business concept, products or services and pricing, operating and marketing plans, qualifications, and any proposed infrastructure improvements. Watercraft operations require a pier and storage shed, subject to County approval; aquatic rentals may also require buoys. The operator must comply with applicable permits and licenses, County concession requirements, and the County's policy to reduce single-use plastics and polystyrene foam.

Classification Codes
NAICS532284Recreational Goods Rental
PSCX1PALEASE/RENTAL OF RECREATION FACILITIES (NON-BUILDING)
Smart Codes
park concession operationswatercraft rental servicesfood and beverage concessions
Specifications
Supply & Service
Timeline
Oct 27, 2026 07:00 PM-Opportunity Open Date
Nov 09, 2026 07:00 PM-Optional Pre-Proposal Site Visit (optional)
Walk-through at the Bender Park Pavilion.
Nov 09, 2026 11:00 PM-Questions Due
Nov 20, 2026 11:00 PM-Proposal Submission Deadline
Requirements
Required
  • Commercial General Liability — $1,000,000.00
  • Business Automobile Liability — $1,000,000.00
  • Workers' Compensation
  • Employers' Liability — $100,000.00
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