Digital Marketing and Media Buying Services
Minnesota State > Anoka-Ramsey Community College > Anoka Technical College
Original Solicitation Links
SRC-ARCC-2027-000656-RFP
]media purchasing agent
Contact
Submission Instructions
Description
Anoka-Ramsey Community College and Anoka Technical College seek an integrated marketing partner to develop digital strategies and annual media plans, recommend channels and budget allocations, negotiate and purchase media, and manage and optimize campaigns across paid search, social media, display, video, connected TV, streaming, and other appropriate digital channels. The vendor will advise on internally developed creative, conduct annual SEO and AEO audits and provide recommendations, and support brand awareness, recruitment, enrollment, website engagement, and search visibility goals. The scope also includes campaign tracking, analytics, monthly and campaign-level performance reports, regular strategic reviews, and data-driven recommendations. The vendor must describe its work plan, capabilities, qualifications, relevant experience and references, pricing and fee structure, accessibility practices, and approach to privacy, account control, and transition. A completed accessibility template or equivalent is requested where applicable. The anticipated annual budget is $415,000, inclusive of professional services and out-of-pocket costs; the solicitation describes a three-year contract with two optional one-year renewals.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Minimum 3 references
Documents
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