AI-Enabled Marketing and Communications Campaign Management System
United States of America > DEPT OF DEFENSE > DEPT OF THE AIR FORCE > FA3002 338 ESS CC (AIR EDUCATION AND TRAINING COMMAND)
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The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) is seeking innovative commercial solutions for an AI-enabled Marketing and Communications Campaign Management System under a Commercial Solutions Opening (CSO) issued by the 338th Enterprise Sourcing Squadron (338 ESS) at Joint Base San Antonio, Texas. The system aims to modernize marketing and communications operations to enhance recruitment effectiveness, improve operational efficiency, and maximize return on investment. The solution must be a unified, cloud-based platform that integrates specialized applications, proprietary AI, and siloed data into a single workflow. Key capabilities include AI-powered content generation, campaign automation, audience segmentation, performance optimization, multi-agentic AI, AI-simulated focus groups, task management, data integration with internal and external sources, third-party application integration, scalability, security compliance with DoD standards, and customization. The contract is anticipated to be a fixed-price FAR Part 12 commercial contract with a base year plus four option years. This is a phased solicitation: Phase 1 requires white paper submissions due 03 November 2025, with potential Phase 2 pitch days. The opportunity is currently open for Area of Interest 0001.
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